To institute good governance, promote culture, trade and investment in the city through modern technology towards a safe and sound environment.
The Marching band capital of the Philippines, a business-friendly, environmentally sustainable and resilient city led by God Centered, responsible and united Bacooreños.
ATE - Aiming Towards Excellence
L - lead by Example (Administrative Governance)
A - advocate Ecological Balance (Environmental Governance)
N - nurture Wellness of the People (Social Governance)
I - innovate Programs for Economic Growth (Economic Governance)